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Moco Museum: New in Amsterdam

This entry is part 2 of 18 in the series Amsterdam Museums

Banksy and Dalí on show in one museum? When I heard that, I was definitely up for a day trip to Amsterdam to visit the new Moco Museum.

Moco Museum

Moco stands for Modern Contemporary Museum and, like the much better-known Rijksmuseum and Van Gogh museum, it is located on the Museumplein in Amsterdam. The museum inhabits a former private home, then school, then law office, built in 1904.

The Moco Museum in Amsterdam

The Moco Museum in Amsterdam

Created by gallery owners Lionel and Kim Logchies, Moco is a private museum. As far as I can tell, it has no collection of its own. Instead, the owners will borrow the artworks for exhibits using the contacts they’ve built up as gallery owners.

At the moment, the Moco Museum has two exhibitions going on: one showing works by the famous graffiti artist, Banksy, and one with works by surrealist Salvador Dalí.

Banksy at the Moco Museum

The Banksy exhibition “Laugh Now” is contradictory by nature. After all, while Banksy has done traditional works of art for hanging inside on a wall, his fame comes from his powerful, often political, graffiti. By definition, graffiti appears on outside walls, on buildings and bridges. (Banksy, by the way, is a pseudonym. As a graffiti artist, he guards his anonymity.)

One of Banksys political works, but this particular version is on canvas rather than a wall.

One of Banksy’s political works, but this particular version is on canvas rather than a wall.

So how can you exhibit it indoors? Some of the works seem to have been physically cut from a wall, judging by the thickness of the surface. Others were originally painted onto, for example, wooden doors, so they could simply be removed.

While many of these works still send the same political message – a child hugging a missile, for instance, or monkeys wearing sandwich boards – this context diminishes their effect. Political street art is meant to be a subversive surprise: something that you might not initially notice as you walk down the street, but that has an impact once you do. It’s also something that everyone can see, without the barrier of an entrance fee.

On a traffic sign, you might not initially even notice the stencil Banksy added.

On a traffic sign, you might not initially even notice the stencil Banksy added.

Nevertheless, the Moco Museum’s collection is intriguing. Many of Banksy’s familiar motifs are here: the child releasing a heart-shaped balloon, for example, and various images of his “love rat.” And they’re here in multiple iterations, which led me as a viewer to wonder at the differences between the images. Below are a number of the rat images from the exhibition:

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I recognized his image of a street protester, face hidden by a kerchief, throwing a bunch of flowers instead of a rock. A slightly different version of it hangs in the lobby of the Walled-Off Hotel (also generally known as the Banksy Hotel), which I visited recently in Bethlehem in the West Bank. The rat images were familiar too, but not in so many poses. In the slideshow below, you can see a sampling of other Banksy works on show at the Moco Museum.

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Salvador Dalí at the Moco Museum

It was a brilliant idea to pair Banksy with Dalí. Both create confrontational, challenging art, even if the messages themselves are different. Certainly Banksy’s art is surrealistic, even though Dalí is far more often associated with surrealism.

One of a series of lithographs depicting the Exodus story. Salvador Dali at the Moco Museum in Amsterdam.

One of a series of lithographs depicting the Exodus story.

However, since I visited the Dalí Theatre-Museum in Figueres, Spain, just last summer, the exhibition at the Moco Museum seemed meager in comparison. The space devoted to Dalí was considerably less than the Banksy section: almost an afterthought.

Perhaps because the space was smaller, for example, one of Dalí’s famous sofas in the shape of Mae West’s lips stood in a small room. Behind it on the wall were pictures representing the rest of her face. At the museum in Spain, a version of the same work fills most of a room and all the parts except the eyes are three-dimensional. The first image below is the one in Amsterdam; the second is in Figueres.

Nevertheless, the collection includes the iconic melted watches in a form I hadn’t seen before: sculpture rather than painting. The melted watch motif, along with others like his elephant with stick legs (a statue of which greets visitors just inside the entrance), and references to his wife, Gala, are all key parts of his work, and this show includes examples of each.

One of several of Dalis melted watch statues at the Moco Museum.

One of several of Dali’s melted watch statues at the Moco Museum.

Visiting the Moco Museum

I saw no sign at the museum, in its printed publicity material, or on its website, of how long this particular exhibition will last. Unlike most galleries, the Moco Museum is not doing any advance publicity yet about what the next exhibition will entail, which makes me think this one may stay for quite a while. On their website, tickets are available until the end of August. In any case, if you’re thinking of visiting, check out their website beforehand to make sure.

Address: Museumplein: Honthorststraat 20

Website: https://www.mocomuseum.com

Phone: +31 (0)20 370 19 97

Opening hours: daily 10-6

Price: Adults: €12.50 Children 6-15 €7.50

Moco Museum: New in Amsterdam (pinnable image)

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19 Comments

  • princeandthepear

    July 8, 2017 at 6:55 pm

    Oh my goodness! I’ve actually been to this museum, and I can hardly even look at your pictures because it makes me want to go back to my favorite city in the world. When I was there the exhibit was Banksy and Warhol… but omgsh the Dali exhibits look amazing!!!! This museum is really cool.

    Reply
  • laurencocking

    July 10, 2017 at 5:01 am

    I totally agree with what you say about Banksy being in a museum! Doesn’t make much sense to me either haha, buuuut for Banksy I might be convinced to actually go to a museum haha.

    Reply
  • Marilyn Jones

    July 10, 2017 at 6:27 am

    The Moco Museum is definitely one I would enjoy! What an opportunity to see the works of Banksy and Dali. It’s great they let you photograph their works. I really enjoyed your article and photos!

    Reply
  • loisaltermark

    July 10, 2017 at 6:54 am

    Perfect timing because we’re going to be in Amsterdam over the summer and have already visited the other museums. This sounds like a great addition, and I’d love to see the Banksy exhibit!

    Reply
    • Rachel

      July 10, 2017 at 4:59 pm

      You’ve visited ALL the museums? At the risk of sounding like I’m selling something, have you downloaded my pdf about Amsterdam museums? (It’s free!)

      Reply
  • jane

    July 11, 2017 at 12:05 am

    I like that there’s a melted watch sculpture here – I didn’t even realize Dali made any. So even if the rest of the collection was meagre, that would make it interesting.

    Reply
    • Rachel

      July 11, 2017 at 3:50 pm

      Yes, I didn’t know he’d done sculptures of the watch either. There are at least three in this exhibit. I have photos of two inside and a big one outside, but I might have overlooked more.

      Reply
    • Rachel

      July 11, 2017 at 3:49 pm

      The inside doesn’t live up to its former glory, but some touches remain. The best is the stairway and the upstairs landing. That’s a good question about Dali museums! I know of the Gala Dali one in Pubol, Spain, as well as one in London, one in Paris and one in Florida somewhere.

      Reply
  • Karen Warren

    July 11, 2017 at 1:12 pm

    I’ve often wondered about the logic of putting street art in a gallery – some cities seem to have permanent street art collections. It shows that it has now become accepted as an art form but, on the other hand, one of the main features of street art is that it is changing all the time.

    Reply
    • Rachel

      July 11, 2017 at 3:46 pm

      Street art used to usually be illegal too, which made it a temporary and somewhat risky kind of art. But that also gave it an anti-establishment feel. That disappears when it’s taken inside.

      Reply
  • Marcelle Simone Heller

    July 15, 2017 at 6:12 am

    You found a little gem with the Moco Museum. Most of the paintings of Dali I like but watch sculpture is quite something! I didn’t know about Banksy, the sprayer. The motives make me thoughtful. Great that his art gets exposure like this.

    Reply
    • Rachel

      July 17, 2017 at 4:54 pm

      Banksy is probably the most famous graffiti artist in the world. Now that he’s respected as an artist rather than as a vandalizer of buildings, I don’t think building owners mind if he graffitis their buildings.

      Reply

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