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My blogging plans

As you probably know, I was in Athens recently, attending a TBEX conference for travel bloggers.

an event sponsored by Travelmassive at the TBEX conference

an event sponsored by Travelmassive at the TBEX conference

It was an overwhelming experience and it became abundantly clear that I could take this blog much further, reach more people, and even earn money through it. The learning curve has been incredibly steep.

Having said that, I want to thank you, dear reader, for finding and reading this blog. Judging by the workshop I attended about SEO (search engine optimalization), otherwise known as CDO (content discovery optimalization – every profession has its jargon!), it’s an electronic miracle (an e-miracle?) that you even found your way here, never mind that you’ve stayed long enough to read these lines.

One of the keynotes at TBEX: Paula Froelich interviewing Captain and Clark (a.k.a. Chris Staudinger and Tawny Clark)

One of the keynotes at TBEX: Paula Froelich interviewing Captain and Clark (a.k.a. Chris Staudinger and Tawny Clark)

I met an extraordinary range of bloggers there: they’re from all over the world, and each has a different niche as a blogger. They might post about “soulful luxury travel,” or adventure tourism or eco-tourism, for example. Some of them have huge readerships, and some are relative newbies like me.

If you look at my past blog posts you’ll see that I’m not actually a newbie; I started blogging back in 2007. That’s the bloggy equivalent of the Iron Age. But I have only relatively recently started to take it seriously: posting consistently every weekend, for example, and using tweetdeck to tweet the posts.

I learned a number of useful things at the conference:

SEO:

I could do a lot more to make sure I’m noticed in google searches. That’s not something that the average reader will even be aware of.

Monetization:

There are a number of ways I can monetize this blog. I could place ads in the right margin or include “affiliate links,” which feed a portion of sales back to me if people click on them and spend money. I could write posts for other blogs. I could be paid to include links here in my posts. You, dear reader, are likely to be able to see my attempts at monetization. I promise, though, to do my best to keep it unobtrusive. Let me know if I’ve failed.

Familiarization trips:

Bloggers are often enlisted to help publicize destinations, new services, products, etc. I wouldn’t earn anything on any of this, but I would get free travel or services. An example is my last post, about a one-day cruise I took in Athens. If you like reading about travel, then these trips are likely to enhance this blog for you by giving me more fodder for posts about travel.

In any case, I’ll post more soon about Athens and some of the experiences I had there. Please, dear reader, be patient while I get through my last couple of weeks of school before I am free to focus on my writing. You won’t regret it!

8 Comments

  • rachel75

    November 3, 2014 at 7:31 am

    Indeed! After spending yesterday going through some of my old posts to pin pictures to pinterest — and only getting a fraction done — I can understand the advice to get a virtual assistant! I have more than 200 posts, and they all need work to make them SEO – friendly. But rereading them as I went certainly made me see potential! Good luck in your bloggy journey!

    Reply
  • Chris

    November 3, 2014 at 11:36 pm

    Best of luck with it!

    I have mixed feelings about deliberately monetizing blogs, however it is a difficult position with few other options if one wants to make a living doing something they are passionate about!

    Reply
  • rachel75

    November 4, 2014 at 12:25 am

    I agree it would be nice not to, but I’m not sure I have a choice. I think I’ll have to try a combination of things and see what works best. Any suggestions of other ways to earn a bit would be greatly appreciated!

    Reply
  • Annie Martin

    November 7, 2014 at 5:04 pm

    I would love to go to a travel blogging conference. One in Athens would be absolutely amazing! I hope in future posts you’ll share some more of what you learned! I am so new at this and find it completely overwhelming at times.

    Reply
  • rachel75

    November 7, 2014 at 11:27 pm

    The next TBEX is in March in Spain, and then the next is in Bangkok in October. Go for it! I will be blogging here and there about what I learn, so stay tuned!

    Reply

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