Comments on: Don’t tar all “influencers” with the same brush.

By: Melvin

Melvin — Fri, 05 Jul 2019 10:09:45 +0000

Not much to add. A good article about how to work with bloggers and that’s it of value.

By: Kelly

Kelly — Wed, 01 May 2019 23:47:49 +0000

I totally agree! You explained the differences between a blogger and influencer perfectly. I refuse to promote items…unless of course it’s travel or adventure related.

By: jane

jane — Fri, 12 Apr 2019 19:01:31 +0000

I really hope this gets shared especially so that agencies who work with all of today’s ‘new media’ can read it. The bottom line for those of us in that space is: be professional, be clear and honest with deliverables, and request what is reasonable based on your audience. For agencies: oh wait, it’s the same advice with possibly one addition: do your homework on the partner you choose to work with.

By: Pamela McKuen

Pamela McKuen — Wed, 10 Apr 2019 16:28:19 +0000

An excellent post that details what destinations and their representatives should look for in social media exposure. This one should be as well-read as the ones denouncing the influencers who give everyone a bad name.

By: Rachel Heller

Rachel Heller — Wed, 10 Apr 2019 15:06:58 +0000

In reply to Julie McCool. I see your point. It's just frustrating not to hear.

By: Julie McCool

Julie McCool — Wed, 10 Apr 2019 14:44:00 +0000

I appreciate this thorough description of the value that bloggers offer to destinations and brands. I share your dismay at the too frequent focus on Instagram follower numbers, especially in the travel space. I agree with all of your tips—wish more destinations would follow #12—except #1. I would love to get a response, canned or otherwise, from every place I pitch. However, since I decided to pitch, I don’t feel the recipient is on the hook to reply. That’s a minor point though, and I enjoyed this article.

By: Jackie K Smith

Jackie K Smith — Wed, 10 Apr 2019 03:52:43 +0000

Every time we write or post something on a blog or social media we have the potential to be an ‘influencer’. I became a much happier blogger when I quit trying to convince others of my sphere of influence and concentrated on what I know and what I do. It is always fun to have someone write and ask for more information or to find that something you’ve written is being shared by someone else as a viable source of information. That’s when you know you are an influencer! Nice post ~

By: Rachel Heller

Rachel Heller — Tue, 09 Apr 2019 08:58:27 +0000

In reply to Karen Warren. Good point, Karen! We build on the Instagrammers.

By: Ursula (myVideoMedia)

Ursula (myVideoMedia) — Tue, 09 Apr 2019 07:33:48 +0000

Thanks a lot for this article. One could not have expressed it better. The Instagram Hype pushes the work of serious bloggers more and more into the background. It’s time for brands to realize that a photo isn’t everything.Sometimes it only leads to the fact that everyone travels to the place to take the same photo, but doesn’t notice anything about the country or the people. At the end of the day, this cannot be in the interest of the tourism industry.

By: Doreen Pendgracs

Doreen Pendgracs — Mon, 08 Apr 2019 23:54:39 +0000

Hi Rachel and thx so much for this post. I’ve been a freelance writer since 1993. I’ve had a blog since 2009. Over the years, I’ve done less freelancing and spent more time expanding my own reach and developing mg blog. It has won awards & is a place to feature destinations, properties & services that impress me. That used to be enough to get support for my travels. Unfortunately that is becoming increasingly difficult— because of the ‘influencers.’

Comments on: ﻿Don’t tar all “influencers” with the same brush.

By: Melvin

By: Kelly

By: jane

By: Pamela McKuen

By: Rachel Heller

By: Julie McCool

By: Jackie K Smith

By: Rachel Heller

By: Ursula (myVideoMedia)

By: Doreen Pendgracs

Comments on: Don’t tar all “influencers” with the same brush.