As you probably know, I was in Athens recently, attending a TBEX conference for travel bloggers.
It was an overwhelming experience and it became abundantly clear that I could take this blog much further, reach more people, and even earn money through it. The learning curve has been incredibly steep.
Having said that, I want to thank you, dear reader, for finding and reading this blog. Judging by the workshop I attended about SEO (search engine optimalization), otherwise known as CDO (content discovery optimalization – every profession has its jargon!), it’s an electronic miracle (an e-miracle?) that you even found your way here, never mind that you’ve stayed long enough to read these lines.
I met an extraordinary range of bloggers there: they’re from all over the world, and each has a different niche as a blogger. They might post about “soulful luxury travel,” or adventure tourism or eco-tourism, for example. Some of them have huge readerships, and some are relative newbies like me.
If you look at my past blog posts you’ll see that I’m not actually a newbie; I started blogging back in 2007. That’s the bloggy equivalent of the Iron Age. But I have only relatively recently started to take it seriously: posting consistently every weekend, for example, and using tweetdeck to tweet the posts.
I learned a number of useful things at the conference:
I could do a lot more to make sure I’m noticed in google searches. That’s not something that the average reader will even be aware of.
There are a number of ways I can monetize this blog. I could place ads in the right margin or include “affiliate links,” which feed a portion of sales back to me if people click on them and spend money. I could write posts for other blogs. I could be paid to include links here in my posts. You, dear reader, are likely to be able to see my attempts at monetization. I promise, though, to do my best to keep it unobtrusive. Let me know if I’ve failed.
Bloggers are often enlisted to help publicize destinations, new services, products, etc. I wouldn’t earn anything on any of this, but I would get free travel or services. An example is my last post, about a one-day cruise I took in Athens. If you like reading about travel, then these trips are likely to enhance this blog for you by giving me more fodder for posts about travel.
In any case, I’ll post more soon about Athens and some of the experiences I had there. Please, dear reader, be patient while I get through my last couple of weeks of school before I am free to focus on my writing. You won’t regret it!